Website Optimisation South Africa: Website promotions and marketing
For a company that is dependant on an Internet presence it is of utmost importance that their website appears highly in the search engine rankings.
The Tradepage Promotions Service is crucial for the success of a website reaching and attracting the desired audience. Remembering that search engines remain the most successful means of website marketing and promotion online, Tradepage continues to focus on and provide successful Search Engine promotion services and strategies. An outline of these services are listed below
Search Engine Optimisation
Search Engine Optimization (SEO) is a form of online marketing used to increase a websites search engine friendliness. It describes the process of improving the volume and quality of organic traffic results in search engines like Google and Yahoo, using targeted phrases, in order to increase the ranking of a specific site.
Search marketing for websites has already proven itself a valuable part of an overall integrated campaign, for both branders and direct marketers.
The Tradepage website promotions service is crucial for the success of a website reaching and attracting the desired audience. Bearing in mind that nearly 90 percent of web users find websites through search engines, we continue to focus on and provide up-to-date search engine optimisation.
There are no secrets or fast track methods to ensure your website rockets to the top of the search engine rankings. Rather, it is the combination of a clear, meaningful website which adheres to the search criteria of the Search Engines and the concentrated submission of the site to the Search Engines, that achieves the desired rankings.
This involves the integration of the site and content design, together with a concentrated Search Engine submission strategy, that includes:
- Website Design - Creating a site with content and design features, which are appropriate and relevant both to visitors to your site and to search engine crawlers.
- Keyword Analysis - With the use of analysis software we research the optimum combination of keywords for your website.
- Submissions - We undertake manual submissions to the top search engines and directories.
- Link Analysis and Research - Any company serious about website optimisation needs to empark on an inbound linking strategy. Inbound links form a strong part of Google's scoring system (Page Rank), which in turn assists your site in achieving better results.
- Statistics Reporting - We provide a statistics facility which monitors all activity on your website on an ongoing basis.
Sponsored Links (PPC Advertising)
In addition to organic search engine marketing, which focuses on increasing your online reputation over time, we also offer sponsored link advertising as another avenue to further extend your online objectives. The benefit of PPC, particularly when combined with good organic SEO, includes a raised awareness, immediate results and an increase in targeted traffic. Speak to us about our custom PPC package or a possible extention to your current SEO package.
Banner Advertising
Love them or hate them, banner ads are one of the dominant forms of online advertising. Due to the widespread acceptance of the standard 468x60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.
There are two major types of banners:
Static banners
These are banners that remain the same for every user and every page load, and
Dynamically rotated banners
These are banners that can change for each user. In other words you are able to have multiple advertisers, or, multiple banners for one advertiser, or any combination.
Button Advertising
Button exchanges are exactly the same as banner exchanges except for the smaller size of the graphical advertisements.Direct E-mail Campaigns
The definition of email marketing is a “complete email marketing solution from campaign planning to creative execution, email deployment and tracking”.
In layman’s terms it is the promotion of goods and services via email.
We offer email formats ranging from simple text, to HTML, to rich media.
Tradepage’s focus is on responsible email marketing, in other words, avoiding email spam at all costs.